U-M Expert: Backlash Against Pride Month Tests Corporate Commitment, Marketers’ Mettle

June 5, 2023


Read time:

5-15 mins
U M Expert Backlash Against Pride Month Tests Corporate Commitment Marketers Mettle
Presented by Michigan News

The rise of Pride Month marked progress for the LGBTQ community and, in many ways, has become as accepted in the American cultural calendar as celebrations of Black history or Hispanic heritage, suggests University of Michigan marketing expert Marcus Collins. In this faculty Q&A, Collins explores how corporations and marketers engage with the month, including the recent protests and backlash these corporations are facing from the anti-LGBTQ community.

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