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Michigan Ross Professor Marcus Collins Explores the Importance of Culture in Marketing

May 1, 2023


Read time:

5-15 mins
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The article discusses an interview with Marcus Collins, Marketing Professor at the University of Michigan Stephen M. Ross School of Business, and the intersectionality of culture and marketing. Throughout this article he discusses the importance of understanding and leveraging culture to connect with audiences and create meaningful messages. Collins also puts a strong emphasis on the strategic value of incorporating culture into marketing efforts.

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