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Communicating About Climate Change Is More Effective When Stories About Those Displaced Hit ‘Close to Home’

January 9, 2024

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Read time:

<5 mins
Raimi Kaitlin Stairs 2018 Featured 1090x681

The messaging surrounding climate change is extremely important for influencing public opinion. A new study led by Ford School professor Kaitlin Raimi shows that people’s concern for climate change and their support for emissions reform increases when the media reports on Americans being displaced within the United States by climate change. Read more about the challenges and limitations of covering climate change in this article from the Ford School.

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