Go Blue Rewards FAQ

Q: What is the purpose of this program?
A: Leaders deserve the best, and that’s exactly what Go Blue Rewards offers Alumni Association members. By being a member of the Alumni Association, you get more than the satisfaction of staying connected and making a difference — you receive a host of benefits from world-class and well-known partners, along with opportunities from the University of Michigan.

Q: Who is eligible?
A: Go Blue Rewards is open to anyone who is a member of the Alumni Association of the University of Michigan. If you’re not already a member, take a minute and join here. There are many different membership levels available, including Life Membership, Annual Membership, Recent Grads, Seniors, and Gift Memberships at a variety of prices.

Q: Does it cost anything to the members to use the offers and discounts?
A: No. Go Blue Rewards offers and discounts are complimentary to members.

Q: How do members redeem the offers?
A: Each partner is unique, and the redemption is unique to that partner. Some partners simply ask that you show your Alumni Association membership card at the time of purchase, while others may require you to visit their site and enter a username, coupon code, or promotion code. Some partners may also provide an 800-number they’ll ask you to call.

Q: When does the member’s access expire?
A: Access to Go Blue Rewards benefits expire when the member’s Alumni Association membership expires.

Q: Are the offers/discounts transferable?
A: No.

Q: What to do if a member cannot access a partner site or if a partner code is not working?
A: If you’re having trouble accessing a partner site, or if a partner code is not working, please contact us.

Q: What eligibility needs to be met for my business to participate in the Go Blue Rewards Program?
A: To qualify as a partner in the Go Blue Rewards program, you must meet one or more of the following criteria:

(i) business or service must be a prominent national brand with a “Leaders and Best” character
(ii) a business or service that offers a unique, one-of-a-kind University of Michigan item or experience
(iii) a business or service that is geographically located in close proximity to the U-M campus in downtown Ann Arbor.

If your business or service qualifies, please contact us and tell us about your business and why you’d like to become a Go Blue Rewards partner. Once we’ve reviewed your information, someone will contact you.

The Alumni Association of the University of Michigan reserves the right to deny any brand, company, or individual admittance into the Go Blue Rewards Program that we feel does not meet the qualifying criteria.

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