Michigan Ross Professor Puneet Manchanda discusses research that finds many riders pass up money-saving subscription plans, displaying a bias toward paying per ride over a flat monthly fee.
Rejoin and save 25% on memberships using code SPRING25.
Rejoin and save 25% on memberships using code SPRING25.
•
Read time:
Michigan Ross Professor Puneet Manchanda discusses research that finds many riders pass up money-saving subscription plans, displaying a bias toward paying per ride over a flat monthly fee.
