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Advertising in apps: Decisions behind those targeted, sometimes invasive ads we see

August 13, 2019

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Read time:

5-15 mins
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Portrait Of Family With Two Kids Holding Smart Phones Having Electronic Devices In Hands Texting Sms Using Wi Fi 3G Internet Checking Email Searching Contact. Apps Concept
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Presented by School of Information

School of Information researchers discover that app developers who rely on advertising networks for funding lack control over the ads shown on their apps, developing the need for alternate monetization methods for developers.

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