Even the most brilliant ideas can fall flat if they aren’t delivered with conviction. True impact doesn’t just come from what you say — it comes from the delicate balance of confidence, passion, and authenticity behind how you say it.
In this webinar, Dr. Barbara Lash, a 20-year TV broadcast journalist, media coach, and doctoral researcher, will explore how to step into your power and own your narrative. Drawing on her extensive experience coaching professional athletes, celebrities, and corporate executives, Dr. Lash will use actionable guidance and live demonstrations to show you how ideas can be shaped into words that inform, persuade, and move people.
Whether you are stepping onto a stage, leading a boardroom, or looking to elevate your everyday influence, you will learn some of the leadership communication strategies high-profile leaders use to command a room and create buy-in through authenticity.
By the end of this webinar, you will be able to:
- Tap into your authentic voice to naturally build trust and credibility with your audience.
- Develop grounded confidence to navigate nerves and establish a steady, engaging presence.
- Channel your genuine passion so your core message truly connects with listeners.
- Adapt your communication for different scenarios while remaining true to your personal brand.
About the Speaker
Dr. Barbara Lash, ’92, affectionately known as “Dr. Barb,” is a powerhouse media and public speaking coach, 20-year broadcast journalist veteran, author, sought-after keynote and TEDx speaker, and a proud University of Michigan alumna.
As founder of the Charlotte-based consultancy Coached by B, Dr. Barb partners with professional athletes, sports organizations, influencers, and corporate executives to elevate their voices, strengthen their presence, and secure high-impact opportunities. Her elite client and consulting roster includes the Detroit Lions, Seattle Seahawks, Jacksonville Jaguars, and Atlanta Falcons. She specializes in preparing clients for critical media, branding, and speaking engagements, teaching them to lay strategic “breadcrumbs” during the season that can translate into powerful offseason opportunities and impact.
A true innovator in pro-level communication, Dr. Barb is the visionary behind the Dr. Barb App, a dedicated communication and corporate networking platform designed specifically for athletes and corporate partners. Expanding her educational reach, she has teamed up with Arizona State University to offer a groundbreaking public speaking certification course for professional athletes and athlete-adjacent careers across all sports.
Known for helping clients communicate with confidence, clarity, and credibility, Dr. Barb brings the same dynamic energy to her coaching that she brought to her two decades as a TV personality. Her work is anchored in a singular, empowering philosophy: “Once you own your voice and story, no one can take it from you!”
Dr. Barb holds a bachelor’s degree in communication from the University of Michigan, a master’s degree in broadcast journalism from the University of Miami, and a doctorate in urban geography from the University of North Carolina at Charlotte, where her original research focused on the media framing of athletes.
Beyond her professional accolades, she is a devoted wife, mother, and lifelong learner.