Dae Hee Kwak, a professor in sports management, explores how fans react when athletes disclose mental health struggles. In this audio episode of Inside the Research, Kwak discusses how these disclosures can influence perceptions of athletes’ competence and relatability and the role of fans and sponsors in shaping the conversation. This work helps challenge the stigma surrounding mental health in sports and underscores the positive impact brands can have by openly supporting athletes’ mental health.
