Leo Burnett, 1914

Leo Burnett
Courtesy of Leo Burnett USA

Sometimes, the ads are as memorable as the shows. Recall the Jolly Green Giant? Tony the Tiger? The Keebler Elves? They are among the characters created by Burnett, the founder of what is now Leo Burnett Worldwide, whom Time magazine named one of the 100 most influential people of the 20th century.

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