U-M Startup General Orbit Aims To Boost Efficiency and Reduce Cost of Space Research

Oct. 28, 2025
Read time: <5 mins
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General Orbit, co-founded by U-M researcher Lauro Ojeda and MBA alumnus Parker Boundy, has developed magnetometers that measure magnetic fields using sensors up to 100 times smaller and more energy-efficient than traditional models. With a NASA launch on the horizon, the company is working to bring U-M innovation to the next generation of satellites. Read the full story about their breakthrough here.

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