In this expert Q&A, Jan Boehmer, assistant professor of sport management at the University of Michigan School of Kinesiology, discusses the U-M football team’s 2026 opening game against Western Michigan University, which may be played in Frankfurt, Germany. He shares insights on fan growth, international marketing, and the evolving role of college football abroad, exploring what this could mean for the Michigan brand and its fans.
We use cookies to ensure you get the best experience on our website. By using this site, you accept our use of cookies.