Episode 406 – Sports, Entertainment, and Culture with Marcus Collins and Gregg Latterman

This episode of Business and Society features Michigan Ross professors Marcus Collins and Gregg Latterman discussing the current landscape of live entertainment during a season filled with major events like the Grammys, Super Bowl, and Winter Olympics. They examine how shared viewing experiences, production strategies designed for at-home audiences, and cultural influences shape the entertainment industry. The discussion looks at how large-scale events continue to shape audience engagement.