In a recent Q&A, Charlene Zietsma, Professor of Sustainable Enterprise and Faculty Director at the Erb Institute at the University of Michigan, shared insights on how businesses can effectively embed sustainability into their operations. She highlighted that sustainability is no longer just an ethical imperative—it also offers practical advantages such as cost savings and improved employee retention. Zietsma encouraged companies to adopt science-based targets and stay focused on long-term impact, even when facing short-term pressures. Read on to discover how her research could shape the future of business practices.
