Poll Position: Opinion Surveys Still Matter

October 14, 2024

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Watch time:

5-15 mins
Behavioral Science Insights Used To Create College Voter Spaces Increase U M Campus Voter Participation 1536x914 1

They’re all over the media, but many Americans are wondering: Do the polls matter since the Electoral College will determine the presidential winner? Communications and political science expert Michael Traugott says yes. In this expert Q&A, Traugott breaks down the history of electoral polling, the best way to interpret poll numbers, and whether polls matter to voters.

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