If you’ve ever taken an opinion survey, you’re likely familiar with the “strongly agree” to “strongly disagree” response format, but do you know where it comes from? The Likert Scale, named for its developer Rensis Likert — a U-M alum and founder of the U-M Institute for Social Research — set the foundation for gauging public interest and modern survey research. Learn more about how the Institute for Social Research made waves early in the field of public opinion in this article from Michigan Today.
