U-M School of Public Health associate professor and lead author of the study David Mendez discusses the negative impact of menthol cigarettes, particularly affecting African American individuals. Mendez notes that African American communities have long been targeted by tobacco companies, becoming ubiquitous in that demographic, carrying nearly “41% of menthol-smoking-related premature deaths in the United States between 1980 and 2018.” The faculty expert highlights a simulation model used to analyze their research concerning this topic.