Join us for a thought-provoking webinar with Professor Maxim Sytch, author of the new book The Influence Economy. In this session, Professor Sytch will delve into how professional service firms—such as those in consulting, law, banking, and marketing—can subtly steer clients toward unnecessary or even detrimental decisions. Drawing on extensive research and real-world examples, he will share practical tools to recognize and guard against these influence tactics.
The webinar will feature a live Q&A session and is free and open to all. Registration is encouraged.
