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Lifelong Learning

Car-Sharing Customers Often Choose the More Expensive Option

January 22, 2020
•
Read time: 5-15 mins
Car Sharing Customers Often Choose The More Expensive Option
Ross School of Business

Michigan Ross Professor Puneet Manchanda discusses research that finds many riders pass up money-saving subscription plans, displaying a bias toward paying per ride over a flat monthly fee.

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Tags: Business
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