It Happened at Michigan — Founder of Famed Survey Scale Was U-M Alum

March 24, 2025

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Read time:

<5 mins
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Presented by The Record

Many surveys use a familiar rating scale to measure opinions and attitudes, but few people know its origins. Rensis Likert, a University of Michigan alum and pioneering researcher played a key role in shaping modern survey research. His work influenced fields ranging from government policy to presidential election forecasting, leaving a lasting impact still felt today.

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