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Without Stronger Regulation, Firms’ Charitable Giving Ripe for Exploitation, U-M Business Experts Find

June 1, 2022

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Presented by Michigan News

With more businesses engaging in cause marketing, the practice of donating part of their sales or revenue to charity in hopes it will increase their revenue, a team from Michigan Ross is investigating the enforcement. Faculty experts share insights from their research, noting that because corporate social responsibility laws vary by state and verifying corporate sales or profits is difficult, it is crucial for government regulators to monitor cause marketing. The faculty experts highlight findings from their research, analyzing both truthful and deceptive decisions of firms.

 

 

 

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