Wide Variety of Symbols Communicate the Message of Social Distancing

September 18, 2020

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5-15 mins
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Leadership Or Different Concept With Red And White Paper Airplane On Blue Background. Digital Craft In Education Or Travel Concept. Mock Up Design. 3d Abstract Illustration
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Michigan Ross professor of marketing Aradhna Krishna discusses symbols as a sometimes superior way to communicate a message, specifically in the era of the COVID-19 pandemic. Krishna explains that symbols with bright colors are very effective as they trigger a natural response by an individual when they notice the sign. Featured in BBC, Krishna highlights the difference between voluntary and non-voluntary signs, noting that a combination of both is helpful, as well as what will make people want to social distance through symbols.

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