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Political Divide? Not Much When it Involves Negative News

July 2, 2020

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5-15 mins
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U-M researcher and study co-author Stuart Soroka discusses his study that explored affective and psychophysiological reactions to television news content, finding that people worldwide react the same way to both positive and negative information regardless of their political ideology. Though the survey and results are based off content from 2014, researchers believe that it can help explain how individuals respond to current news content, such as the upcoming presidential election, coverage of racism, and COVID-19. Soroka and other researchers explain in-depth their entire process, hypotheses, and future research.

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