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Four Paradoxes of Digital-Era Marketing — And How to Solve Them

May 6, 2022


Read time:

5-15 mins
Digital Marketing

A team from Michigan Ross explores the fundamental paradoxes and challenges marketers face in the digital space. In a new white paper, Marcus Collins, a clinical assistant professor, and his co-authors examine how marketing has both evolved and stayed the same. The team describes four key paradoxes facing marketers today and provides specific, actionable steps to resolve challenges and find success in the digital marketing space.


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