Environmental Actions are Motivated by Personal Experiences

June 29, 2021

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5-15 mins
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U-M professor of psychology and lead author of the study Stephanie Preston discusses how individual’s personal experiences with nature potentially work better to motivate environmental action rather than “dire warnings.” Analyzing a conservation campaign for monarch butterflies, Preston found that the personal stories concerned conservation themes about monarch loss, caretaking needs, and urgency surrounding environmental action. The faculty expert highlights that building one-on-one encounters between individuals and species builds awareness and motivation to help in conservation.

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