Concern About Loved Ones Might Motivate People to Mask Up and Get Vaccine

December 18, 2020

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5-15 mins
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Presented by Health Lab

A recent study found that appealing to people’s concerns for their loved ones could help overcome backlash against mask wearing and social distancing guidelines throughout the COVID-19 pandemic. This may help encourage people to get the new vaccine. Lawrence An, MD, professor at Michigan Medicine and co-director of the U-M Rogel Cancer Center’s Center for Health Communication Research, discusses how emphasizing people’s ability to act as protectors may be helpful.

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