Case Study: Using Social Marketing to Improve Public Health

February 1, 2023


Read time:

5-15 mins
Health Communication
Presented by Health Lab

The internet is an integral part of our everyday life experience and offers an ideal delivery system for information and news. It’s a perfect platform for health professionals and public health practitioners to leverage health promotion strategies, such as social marketing. Gabrielle Seneres, master’s student of Population and Health Sciences at the University of Michigan, discusses what social marketing is, how to do so effectively, and how it can impact public health.

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