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Beautiful Photos of Nature Increase Engagement and Concern for Environment, Research Shows

October 25, 2022

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Read time:

<5 mins
Butterfly

Nature protection and conservation organizations have swayed between photos of beauty or pictures of environmental destruction to initiate consumer drives to save the environment, often resorting to the latter. The aesthetic value of nature images can build engagement with social media posts and encourage wildlife protection. Research completed by University of Michigan Ross School of Business professor of marketing Anocha Aribarg and her team discusses the effects of using positive imagery and its impact on the consumer’s want for conservation.

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