Jessica Kleiman, '95

Book: Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work

Co-Author(s): Meryl Weinsaft Cooper

About the Book

Be Your Own Best Publicist shows anyone looking to land a new job, attract freelance assignments, stay essential in a current position, or get that coveted promotion, how they can use public relations skills to achieve his or her goals. This helpful, easy-to-follow guide breaks down the fundamentals of PR and how to implement them to successfully promote yourself. Through humorous, informative anecdotes plus user-friendly tips and exercises, this book will arm you with the confidence, knowledge, and tactics to help you market yourself in the workplace.

About the Author

Jessica Kleiman and Meryl Weinsaft Cooper have a combined 30-plus years of experience in the public relations industry, having worked both in-house and on the agency side.