The secret to succeeding in business is that there are no secrets. In this book, business consultant James Dale writes that the principles of success are all familiar. Instead of gimmicks and shortcuts, businesspeople should think in fundamental terms: Show up. Don't be a jerk. Simple is better than complicated. Tell the truth. Bosses are not all idiots. Don't look backward. Forgive and forget (or at least one out of two). Dale explains how any businessperson - from sales rep to CEO - can carry out these lessons and achieve success.
About the AuthorJames Dale is the former president and CEO of advertising agency WB Doner & Company, whose clients included British Petroleum and Chiquita. The coauthor of "Bullies, Tyrants, and Impossible People," among other books, Dale is the co-founder of the business consulting firm Richlin/Dale LLC. He lives in Baltimore, Maryland.
