This book presents a revolutionary guide to personal, professional and organizational success based on two powerfully simple ideas. First, there is genius hidden in all of us. And second, we are surrounded by a world filled with genius that can be used to transform any company or organization to deliver compelling customer value. The book then shows in clear and practical ways how to unlock the genius in ourselves and our organizations by discovering and applying insight from the worlds of business, history, popular culture, nature, science and even science fiction.
About the AuthorAlan S. Gregerman is the president and chief innovation officer of Venture Works Inc., a consulting firm that helps organizations develop strategies, create products and find new ways to do business. A teacher, author and public speaker, he is the author of "Lessons from the Sandbox" and lives in Washington, DC with his wife and three children.
