Co-Author(s): Oswaldo Lorenzo; Peter Kawalek; Boumediene Ramdani
About the Book
It takes a long time and a lot of learning to get the best out of your IT systems. What businesses really need now is to stop looking form the next technology silver bullet and make the most of what they already have. In short, businesses need to maximize the value for their existing IT assets. To succeed in the coming years, companies must continue and intensify “The Long Conversation” – the strategic and operational dialogues that businesses began years ago. Companies do no need to reach first for new hardware and/or software, but they do need new organizational practices, new capabilities and new social networks to support the continuity of that conversation.
About the AuthorGaston Gonzalez is a Director at Expertia Consulting Group with a 25 year experience in management consulting and teaching. He holds an MBA from the University of Miami, an MSE in Computer, Information and Control Engineering from The University of Michigan, and an Electronic Engineer degree from Universidad Simon Bolivar at Caracas-Venezuela.
Author Website: http://www.expertia.comCo-Author(s): Meryl Weinsaft Cooper
About the Book
Be Your Own Best Publicist shows anyone looking to land a new job, attract freelance assignments, stay essential in a current position, or get that coveted promotion, how they can use public relations skills to achieve his or her goals. This helpful, easy-to-follow guide breaks down the fundamentals of PR and how to implement them to successfully promote yourself. Through humorous, informative anecdotes plus user-friendly tips and exercises, this book will arm you with the confidence, knowledge, and tactics to help you market yourself in the workplace.
About the AuthorJessica Kleiman and Meryl Weinsaft Cooper have a combined 30-plus years of experience in the public relations industry, having worked both in-house and on the agency side.
About the Book
With 100 percent of profits from the book going to the Folds of Honor Foundation, a 501K that provides post-secondary educational scholarships to families of military personnel killed or disabled in service, Contrarian Marketing sets out to explain why so many companies are marketing to the wrong customers. The book provides an easy-to-use guide to finding and keeping the "best of the best" customers. It's a contrarian approach, but one that allows businesses large or small to identify and win those customers that yield the greatest ROI. The secret, says author Nick Mavrick, is not to get the most customers, but to get the best. It's not magic, he adds, just math.
About the AuthorNick's professional experience since graduating from the University of Michigan and receiving an MBA from UCLA School of Business, includes retail marketing and brand development specialist for Volvo Rents, where he was VP of Marketing and Strategy, Intel and May Department Stores. Contrarian Marketing is his first book.
Author Website: http://www.contrarianmarketingseminars.comAbout the Book
A Musician’s Guide For Los Angeles is a solid example of how to organize your plan to successfully establish a music career in Los Angeles. Highlighting vital living responsibilities, it provides helpful advice for finding housing, networking, and getting organized before you land your first gig. In addition to many of Raphael Price’s personal stories, it shares relevant advice from several of his most accomplished friends who are successfully working in Los Angeles, New York City and overseas.
About the AuthorHaving performed and recorded with musical icons including Stevie Wonder, Kirk Franklin, Ce Ce Winans, Marvin Winans, Fred Hammond, Ray Chew, Mary J. Blige, Jay-Z, and many others, Raphael Price’s credentials highlight his contributions to the music industry as well as his expertise on the subject of freelancing as an instrumental musician.
Author Website: http://www.xulonpress.com/bookstore/bookdetail.php?PB_ISBN=9781613797013About the Book
Loving Your Layoff is the definitive how-to guide to overcoming a layoff-- survival is an attitude, success is a decision! Karen's guide is about how to survive the emotional and financial aspects of a layoff with one's faith, family, finances, career and future intact.
About the AuthorKaren Shablin is a consultant, public speaker, writer, wife and stepmom living in Langhorne, PA. Karen uses her experience surviving her 2008 layoff from her position as vice president of a health care firm to inform Loving Your Layoff.
Author Website: Loving Your LayoffIn 1969, J. Robert Beyster founded Science Applications International Corporation with a vision of creating an employee-owned organization run according to 12 principles of success that encourage entrepreneurship and accountability. Today, SAIC has grown from a handful of scientists to more than 43,000 employees and has more than $8 billion in annual revenue, a steadily rising stock price and top rankings as a contractor to government and business organizations. Beyster tells the story of SAIC and offers lessons to entrepreneurs and managers on how to build a company in which loyalty to values goes hand in hand with success.
About the AuthorJ. Robert Beyster is the founder of Science Applications International Corp., where he served as CEO and chair for 35 years. He continues to promote innovation and employee ownership through his Foundation for Enterprise Development and the Beyster Institute at the Rady School of Management at the University of California, San Diego. He lives in La Jolla, California.
This book presents a revolutionary guide to personal, professional and organizational success based on two powerfully simple ideas. First, there is genius hidden in all of us. And second, we are surrounded by a world filled with genius that can be used to transform any company or organization to deliver compelling customer value. The book then shows in clear and practical ways how to unlock the genius in ourselves and our organizations by discovering and applying insight from the worlds of business, history, popular culture, nature, science and even science fiction.
About the AuthorAlan S. Gregerman is the president and chief innovation officer of Venture Works Inc., a consulting firm that helps organizations develop strategies, create products and find new ways to do business. A teacher, author and public speaker, he is the author of "Lessons from the Sandbox" and lives in Washington, DC with his wife and three children.
Whether you've seen it all or are just starting out, this book will improve your negotiating skills and confidence. Drawing on decades of behavioral research plus the experience of thousands of business clients, the authors take the mystery out of preparing for and executing negotiations - whether they involve multimillion dollar deals or improving your next salary offer. Learn what sets negotiation geniuses apart.
About the AuthorDeepak Malhotra is an associate professor at the Harvard Business School, where he teaches negotiation in the MBA program, the Advanced Management Program and the Owner/President Management Program, in addition to providing negotiation consulting and training for businesses worldwide.
The secret to succeeding in business is that there are no secrets. In this book, business consultant James Dale writes that the principles of success are all familiar. Instead of gimmicks and shortcuts, businesspeople should think in fundamental terms: Show up. Don't be a jerk. Simple is better than complicated. Tell the truth. Bosses are not all idiots. Don't look backward. Forgive and forget (or at least one out of two). Dale explains how any businessperson - from sales rep to CEO - can carry out these lessons and achieve success.
About the AuthorJames Dale is the former president and CEO of advertising agency WB Doner & Company, whose clients included British Petroleum and Chiquita. The coauthor of "Bullies, Tyrants, and Impossible People," among other books, Dale is the co-founder of the business consulting firm Richlin/Dale LLC. He lives in Baltimore, Maryland.
This book describes how collaborative culture is changing business models and the nature of work. The author goes inside the world's most collaborative organizations and shows how their methods can create value in almost every industry. The book explores the significance of organizational, team and regional culture in collaboration and demonstrates how companies can break down barriers and spark innovation. It also describes the trend toward real-time, spontaneous collaboration and the "deserialization" of interaction and work.
About the AuthorEvan Rosen is chief strategist of Impact Video Communication, Inc., in San Francisco. A consultant to Fortune 500, mid-sized and start-up companies, he is also a speaker and seminar leader. He has written numerous articles for business and technology magazines and reported on Silicon Valley and the automobile industry. This is his second book.
