Evolution of Web Search and Marketing: Towards A New Science to Understanding the New Interactive Media

Usama M. Fayyad, Ph.D, Chief Data Officer and Executive VP, Yahoo! Inc, USA

In scarcely a decade, Web search has gone from simply scaling traditional information retrieval, to a plethora of new opportunities that are changing marketing as we know it. At this Career Enhancement Series Event, Usama M. Fayyad, '84, MSE'86, MS'89, PhD'91, will review this progress, pointing out that Web search is no longer a purely computer science problem. Fayyad will also discuss the role of other disciplines in this ongoing revolution and the challenges ahead of us. He'll also highlight some challenges of Web search and how it is used, as well some recent developments at Yahoo!. You'll learn some of the marketing aspects of Web search and how online marketing will revolutionize the traditional world of marketing and advertising. This fascinating discussion will end on some of the new sciences that are underlying the Internet and discuss Yahoo! Research and its mission of inventing some of these new sciences.

At this event you'll also have opportunities to:

• Build relationships that will help you advance professionally and personally
• Learn the latest workplace trends and discuss key topics
• Make valuable career connections with fellow alumni

Tuesday, May 13, 2008
6-7 p.m. Registration and networking reception with hors d'oeuvres, beer and wine and Yahoo-tinis.
7-8:30 Presentation and additional networking

Yahoo! Inc.
700 First Avenue
Building E rooms 9 & 10
Sunnyvale, CA 94089

$20 for Alumni Association members
$30 for alumni who are not members of the Alumni Association