Best Practices: Membership

• Ideas for Making This Happen
• How We Can Help
• How Other Clubs Have Made This Happen

Ideas for Making This Happen

• Have club leaders who are knowledgeable about membership in the Alumni Association (benefits, how to sign-up, the cost, etc.), to serve as a resource to members and promote the Association to nonmembers
• Consider variety in the club's programming and methods of communication in order to engage new and different groups of alumni
• Provide AAUM membership materials to participants at events
• Send out communication pieces that include the Alumni Association's logo and contact information

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How We Can Help

• Provide you with membership brochures
• Include explanations of member benefits in e-TrueBlue: Club Leaders and other communications

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How Other Clubs Have Made This Happen

The U of M Club of Greater Detroit has a link on its Web site to the Alumni Association's membership application.

The U of M Club of Northville includes an AAUM membership brochure in its bag of goodies that it gives to all students and parents that attend its send-off picnic.

The U of M Club of New York has an annual fall open house to promote the club and its activities to new members and to encourage new and old members to assume leadership positions. They also have a membership table at all events, especially football-watching parties, with AAUM membership brochures, information sheets about upcoming events and board members ready to answer questions.

The president of the U of M Club of Orange County writes a personal note after an event to each newcomer who attended (or to someone who attended but hadn't previously been active in the club) to thank him or her for coming.