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| U of M Club of Orange County | | Career services event offered an executive-level presentation on the Southern California economy, a non-executive resume writing presentation, and an opportunity for alumni interaction and networking. | | March 19, 2002 | | Admission was free. However, attendees were encouraged to donate $10 to the UMAOC Scholarship Fund, for which they received a 40-page guide called "Resumes 2002-What Recruiters Are Looking for Today." Cocktail supper snacks and non-alcoholic beverages were provided. | | At no cost to the UMAOC, the club's president reserved a top-of-the-line conference/presentation facility at his place of employment. | | Less than $300, primarily for postage, food and hand-out materials | | The event was promoted in a regularly scheduled newsletter/flier (with tear-off mail-in reservation form). Additional reminders were sent to club members in email notifications and event information was also added to the club's Web site. In addition, verbal announcements were made at other club events that occurred before this event. | | We received 30 RSVPs, but 10 were no-shows. | Initial proposal/planning session, 3 hours
Logistics and menu planning, 4 hours
Budget planning, 2 hours
Flier preparation, 3 hours
Presentation to board, .5 hour
Efforts to secure keynote speaker, 5 hours
Create resume guide and hand-out materials, 80 hours
Create email promotions and Web site info, 1.5 hours
Create event assessment form, reporting, 5 hours
Compile "Lessons Learned" and final expenses for the board, 5 hours
Total, 109 hours | | Registrations with proposed donation were required in advance. However, we accommodated limited registration at the door. | - Billed as a break-even event. The club was willing to subsidize the event up to a modest amount in the name of enhancing its scholarship fund and providing an educational/community service to its members. Attendees will be expected to cover event costs in the future.
- A more centrally located venue will be secured for future such events as this location proved to be a challenge for members fighting mid-week traffic to attend the event.
- An event assessment form was quite beneficial in identifying what worked well and what didn't work as well, including assessments of the speakers and presentations, facility, food and suggestions for future events.
- Trying to meet the needs of both executive and non-executive audience only tends to dilute the message. The event is better served with a more focused target audience.
- The resume guide hand-out materials proved to be a source of additional income and/or scholarship fund donations by selling them to members subsequent to the event.
| Atwood Lynn, director, UMAOC
949.582.8983, aclynn9@cox.net |
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