Best Practices for Alumni Clubs | Alumni Association of the University of Michigan

Club name	U of M Club of Northville
What made you choose this method of promotion?	A great way to connect with students and their parents in our ZIP code areas on a one-to-one level
Why is this means of promotion better than other methods?	It brings the new students and their parents together with U-M regents, deans and administrators in a forum they likely would not otherwise have access to.
Who helped to make this happen (stranger from local paper, AAUM, club member w/connections)?	Strictly by the efforts of the Northville club and its leadership
How much did this cost the club?	More than $3,100
How far in advance of needing it did you have to prepare the materials (how much planning did it take)?	We begin planning in May for a late August event.
How did this benefit the club?	Exposure for the club and the Alumni Association to students and parents who previously had no idea we existed
Is there additional information you would like to share?	Attendance dropped off last year. The board will meet in May to discuss this year's event.
Contact (name and email)	Ed Rennell, erennell@umich.edu