Best Practices for Alumni Clubs | Alumni Association of the University of Michigan

Club name	U of M Club of the Greater Philadelphia Area
What made you choose this method of promotion?	Needed to reach the approximate 8,000 alumni in the state of Pennsylvania. Needed 300 paid applications before the Commonwealth would accept them and distribute the plates.
Why is this means of promotion better than other methods?	Email to alumni and current U-M students from Pennsylvania, newspaper ads, postcard mailing to alumni in Pennsylvania
Who helped to make this happen (stranger from local paper, AAUM, club member w/connections)?	Club member: Harry L. Anderson III
How much did this cost the club?	Approximately $2,000
How far in advance of needing it did you have to prepare the materials (how much planning did it take)?	Very little. Text for emails, postcards and TrueBlue were emailed to Ann Arbor.
How did this benefit the club?	It took two years to accrue 300 paid applications. The plates have just begun arriving from PennDOT.
Is there additional information you would like to share?	We needed less than 4 percent of alumni in the state to ante up $20 for each license plate, and it took three years. Using several methods of communication (email, snail mail, newspaper, word of mouth), and repetition, all contributed to the success of this project.
Contact (name and email)	Harry L. Anderson III, hlaiii@umich.edu