Best Practices for Alumni Clubs | Alumni Association of the University of Michigan

Club name	U of M Club of Delaware
What made you choose this method of promotion?	It is a cost-effective and easy way to communicate to club members and alumni in the area.
Why is this means of promotion better than other methods?	It is very cost effective. The time between sending the communication and receiving it is much quicker than a mailing.
Who helped to make this happen (stranger from local paper, AAUM, club member w/connections)?	N/A
How much did this cost the club?	Nothing
How far in advance of needing it did you have to prepare the materials (how much planning did it take)?	We usually gather information a week in advance of sending the e-zine.
How did this benefit the club?	We were able to advertise upcoming events more often. Also, we are seeing new and different people participating in events.
Is there additional information you would like to share?	N/A
Contact (name and email)	Dan Linderman, linderdm@wserv.com