Best Practices for Alumni Clubs | Alumni Association of the University of Michigan

Club name	U of M Club of Gaylord
What made you choose this method of promotion?	Opportunity and 365 days a year exposure at a busy intersection
Why is this means of promotion better than other methods?	Constant "passive" exposure all day every day (sign is lit at night)
Who helped to make this happen (stranger from local paper, AAUM, club member w/connections)?	U-M supporter knew space was available
How much did this cost the club?	$225 for sign. $150 to $250 per year for maintenance (electricity and lawn care)
How far in advance of needing it did you have to prepare the materials (how much planning did it take)?	N/A
How did this benefit the club?	Club and U-M exposure 365 days per year, 24 hours per day
Contact (name and email)	Don Krieger, dkrieger@umich.edu