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Best Practices for Alumni Clubs

Best Practices: Example #19

Club name U of M Club of Manistee
What made you choose this method of promotion? Few new arrivals have any social contacts beyond some company, fraternal, church or service organization affiliation. Our welcome packages will be designed to identify alumni in local organizations, such as Rotary, Kiwanis or Zonta, government and the professions. This offers newcomers with initial social and business contacts with whom they share a common bond.
Why is this means of promotion better than other methods?The club has avoided a qualitative ranking of local retail stores, restaurants, garages, etc. There are relatively few merchants and the club does not want to alienate businesses from whom we might turn for sponsorships, prize donations, etc.
Who helped to make this happen (stranger from local paper, AAUM, club member w/connections)?Board members working with the secretary, Web page guru, and equally important, AAUM rosters
How much did this cost the club?Less than $50 for printing
How far in advance of needing it did you have to prepare the materials (how much planning did it take)?Our guides will be updated annually as part of the membership and scholarship drives. The club relies heavily on MAC for its basic inputs since few new arrivals are known by club members prior to their arrival.
How did this benefit the club?Club benefits use the guide as a recruiting tool with other practical applications. It also provides an additional means of promoting the club's two major events: the annual dinner meeting and the student send-off picnic.
Contact (name and email)John Messer, board member, jmesser@jackpine.com

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