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Best Practices for Alumni Clubs

Best Practices: Example #18

Club nameMichigan Alumni Club of Greater Phoenix
Program nameFootball season
How was this program promoted?Club newsletter (our own), TrueBlue, email distribution list and club Web site
How many people were responsible for planning this program and about how much time did it require?Two or three people. Not much planning required. Find a local sports bar to buy the season sports feed from the East Coast. Find a central location since our market covers an area about 100 miles wide and 75 miles long. The bar must be willing to open early for games (9 a.m. viewing in Phoenix) and have a breakfast buffet. Bar must be willing to provide separate checks, good menu variety and prices and willing to have the band play during the games (even though it disrupts other groups!)
How much did this program cost the club?We pay the band members a small performance fee in addition to buying them lunch. Soft drinks are included, alcoholic beverages are not. Band T-shirts were made. Hosting the band costs no more than $250 per event.
How much did the club charge participants?Nothing.
What "sold" this program to members (what was the highlight)?Our own band is the biggest selling point. People enjoy being involved and getting to sing along during the game. It's very exciting.
How many people attended?At most football games with the band, we get more than 100 people.
Is there additional information you would like to share?We also have our own club polo shirts. The president designed a club logo based on the Arizona state flag, using blue and gold, and this logo is embroidered on the left chest section of the shirt. We buy the shirts from Antigua.
Program contact (name and email)Lee and Barbara Friend, friendsgoblue@msn.com

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